On-page SEO should be of high importance for everyone wanting to rank high in the search engines.
On-page SEO is so relatively easy to do that if you haven't focused on it than you are just missing out. On-page SEO of course isn't enough to get you to the top of Google, but if you don't have on-page SEO it is enough to prevent you from getting there.
Personally, I prefer Wordpress for both its SEO qualities and its ease of use. But, really we are focusing on the basics here, like:
keyword in title, keyword in url, keyword in meta description, keyword in meta keyword, keywords in <h> tags in good percentage, keywords in anchored links on the page, decent keyword density, etc. Nothing too drastic, but stuff people often overlook.
I actually prefer to use the free version of WebCEO for checking onpage SEO. I'm sure seo suite's software works fine, but I just have been using WebCEO since I started and it has always worked well for me and haven't felt the need to change.
So here's a checklist of what to do (imagine your target keyword is 'cheap golf clubs'):
[1] If you can, call the filename your keyword e.g. mydomain.com/cheapgolfclubs.htm
[2] Begin your page title with your keyword and have it once more in the title e.g. Cheap Golf Clubs: Where To Buy Cheap Golf Clubs? (two times maximum).
I also like to pose a question in the title as this has proven much more responsive CTR-wise in PPC.
[3] Feature your keyword in H1 and any H2 tags.
[4] Put your keyword phrase in the Metatags and Meta description area.
[4] Ideally, bold the keyword somewhere on the page.
[5] Optional: have a link on that keyword phrase somewhere going to another page (some SEO gurus recommend linking to an authority site on that topic, make it nofollow).
[6] Run your page through the free version of WebCEO. When I used to do a lot of PPC, WebCEO would give me at least 7/10 ("Good") Quality Score in AdWords and sometimes an 8/10 ("Excellent").
Obviously, a lot of this does NOT apply if you are 'parasite hosting' on a Web 2.0 site but still try to do as many as of these as possible.
Let us know if you have further questions and Tom or I will answer your questions here!
